Selected work
Every project comes with a different problem. Real projects across online presence, digital authority, social media and public relations.
Every Project Comes With a Different Problem.
Some need positioning, some need visibility, and others require a more specific digital strategy. Here's a selection of the work I've been involved in.
Automotive Manufacturing
Shriram Pistons & Rings Ltd
Digital Presence • Social Media • PR
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Automotive Manufacturing
Shriram Pistons & Rings Ltd
Digital Presence • Social Media • PR
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Selected project
- Client / Organisation
- Shriram Pistons & Rings Ltd
- Sector
- Automotive Manufacturing
- Project areas
- Digital Presence • Social Media • PR & Media
The challenge
We worked with Shriram Pistons & Rings Ltd on strengthening its digital communication and online brand presence, with work spanning social media and public-facing communication.
The approach
Working with an established automotive business requires more than simply filling a social media calendar. The focus was on creating consistent communication, maintaining a professional brand voice and turning the company's digital channels into a stronger extension of its corporate identity.
The scope
- Social media strategy
- Social media content, with a documented scope of approximately 3–5 posts per week (around 15–18 posts per month)
- Brand communication
- Public relations
- Digital visibility
- Content planning
The outcome
An ongoing digital communication framework was developed around consistent social content, brand communication and PR.
Telecommunications / Mobile Technology
Plintron Mobility
Corporate Presence • Digital Positioning
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Telecommunications / Mobile Technology
Plintron Mobility
Corporate Presence • Digital Positioning
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Selected project
- Client / Organisation
- Plintron Mobility
- Sector
- Telecommunications / Mobile Technology
- Project areas
- Corporate Presence • Digital Positioning • Brand Communication
The challenge
Plintron Mobility required a structured digital presence capable of communicating its corporate identity and technology-led business clearly to an online audience.
The approach
The work centred on structuring the company's online information, positioning it consistently and communicating its technology-led identity clearly and professionally.
The scope
- Corporate digital presence
- Structured online information
- Digital positioning
- Brand communication
The outcome
The project focused on creating a more structured and professional online information footprint for the business.
Legal Services / Legal Technology / Professional Services
LawScent
Website • SMM • Performance • Influencer Marketing
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Multi-channel
Legal Services / Legal Technology / Professional Services
LawScent
Website • SMM • Performance • Influencer Marketing
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Selected project
- Client / Organisation
- LawScent
- Sector
- Legal Services / Legal Technology / Professional Services
- Project areas
- Website Development • Social Media Marketing • Performance Marketing • Influencer Marketing • Digital Branding
The challenge
LawScent required a digital presence that could communicate professional legal services in a modern, accessible and conversion-focused way.
The approach
Rather than treating the website, social media and advertising as separate channels, the approach was to build them as connected parts of one digital brand experience.
The scope
- Website development
- Worked on the website and digital experience, focusing on presenting legal services clearly while creating a professional online presence.
- Social media marketing
- Developed social media communication and content strategy designed to build awareness and create a consistent digital identity.
- Performance marketing
- Worked on paid digital marketing and campaign strategy to help connect the brand with relevant audiences.
- Influencer marketing
- Worked on influencer-based promotion and digital collaborations as part of the wider marketing strategy.
The outcome
LawScent's digital ecosystem was developed across website, social media, performance marketing and influencer-led promotion, creating a more connected foundation for digital customer acquisition and brand communication.
Technology / IT Services
Tech Mahindra
Digital Strategy • Information Challenge
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Technology / IT Services
Tech Mahindra
Digital Strategy • Information Challenge
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Selected project
- Client / Organisation
- Tech Mahindra
- Sector
- Technology / IT Services
- Project areas
- Digital Strategy • Digital Information Challenge • Online Presence
The challenge
Tech Mahindra presented a specific digital information challenge that required a tailored approach rather than a standard campaign.
The approach
Rather than applying a generic playbook, the work involved understanding the underlying issue, researching the relevant information and developing a structured approach around the problem.
- ResearchResearched the relevant information around the specific issue.
- Identify the issueDefined the particular problem that needed to be addressed.
- Develop the strategyDeveloped an appropriate digital and content strategy for it.
- Execute and refineCarried the work out and refined it as it progressed.
The scope
- Research
- Issue identification
- Digital & content strategy
- Execution & refinement
The outcome
Project work focused on resolving the identified digital information challenge through a tailored, structured approach.
Education / Higher Education / Technology
Maharishi Institute of Information Technology
Digital Presence • PR
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Education / Higher Education / Technology
Maharishi Institute of Information Technology
Digital Presence • PR
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Selected project
- Client / Organisation
- Maharishi Institute of Information Technology
- Sector
- Education / Higher Education / Technology
- Project areas
- Digital Presence • Public Relations • Online Visibility
The challenge
Maharishi Institute of Information Technology required a stronger and more structured digital presence capable of communicating its institutional identity, educational positioning and public-facing information.
The approach
Educational institutions operate in a highly information-driven environment. The work focused on making the institution's digital presence more structured, professional and easier for audiences to understand, while supporting broader public-facing communication through PR.
The scope
- Structured digital content
- Institutional online presence
- Public relations
- Brand communication
- Digital positioning
- Information architecture / structured presentation
The outcome
The project strengthened the institution's structured online presence and supported its broader communication and PR objectives.
Business / Corporate
Bourne Group
Online Presence • Digital Authority
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Business / Corporate
Bourne Group
Online Presence • Digital Authority
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Selected project
- Client / Organisation
- Bourne Group
- Sector
- Business / Corporate
- Project areas
- Online Presence • Digital Authority • Structured Digital Communication
The challenge
Bourne Group required a more structured digital information footprint capable of communicating its organisation and professional identity clearly online.
The approach
- ResearchUnderstood the organisation and the information that needed to be communicated.
- StructureOrganised that information into a clear, structured online footprint.
- PositionPositioned the organisation and its professional identity consistently.
- DevelopDeveloped the structured online information and the organisation's digital presence.
- RefineRefined the work as the project progressed.
The scope
- Structured online information
- Digital presence
- Digital authority
- Structured digital communication
The outcome
The project focused on developing a stronger and more structured online information presence around the organisation.
Consumer Technology / Digital Platform / Astrology
AstroTalk
Digital Presence • SMM • PR
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Multi-channel
Consumer Technology / Digital Platform / Astrology
AstroTalk
Digital Presence • SMM • PR
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Selected project
- Client / Organisation
- AstroTalk
- Sector
- Consumer Technology / Digital Platform / Astrology
- Project areas
- Digital Presence • Social Media Marketing • Public Relations
The challenge
AstroTalk involved work across multiple dimensions of digital communication, combining online presence, social media marketing and PR into a broader visibility strategy.
The approach
The objective was not simply to create more content, but to build a more coordinated digital communication system where social media, public relations and online brand presence supported the broader identity of the brand.
- Online presenceAn online presence and digital information project.
- Social media marketingContent planning, social presence, communication, brand positioning and audience-facing content.
- Public relationsMedia communication, brand visibility, public-facing communication and digital media positioning.
The scope
- Social media marketing
- Digital content
- Brand communication
- Public relations
- Online presence
- Digital visibility
The outcome
AstroTalk was supported across online presence, social media marketing and public relations, creating a more coordinated approach to its digital communication.
Legal / Professional Services
Clive Elliott (Barrister) (KC)
Professional Digital Presence
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Legal / Professional Services
Clive Elliott (Barrister) (KC)
Professional Digital Presence
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Selected project
- Client / Organisation
- Clive Elliott (Barrister) (KC)
- Sector
- Legal / Professional Services
- Project areas
- Professional Online Presence
The challenge
The project focused on developing a structured and credible digital presence around an established legal professional and his career.
The approach
- ResearchUnderstood the professional's career and the information that defines it.
- StructureOrganised that professional information into a clear, credible structure.
- PositionPositioned the professional identity consistently online.
- DevelopDeveloped the structured professional digital presence.
The scope
- Structured professional information
- Digital positioning
- Professional profile
The outcome
A structured professional digital presence was developed around the individual's established professional identity.
Strategy Meets Execution.
Founder experience, digital expertise and a long-term view, brought together in one working relationship.
Founder perspective
I have built and run businesses, so I understand deadlines, budgets, uncertainty and what it means when the work has to earn its place.
Hands-on experience
More than eight years of practical work across branding, SEO, media, social, paid and web. Not just strategy on a slide.
Business-first thinking
Every recommendation starts from what the business needs, not from what happens to be fashionable on a platform.
Digital expertise
Search, content, paid, PR and websites work best when they are planned together, so the whole presence feels coherent.
Cross-market exposure
Working across India, the UAE and the USA, and with international clients, shows how audiences and expectations differ.
Long-term brand thinking
A brand is built through repeated signals. I plan for the year ahead as carefully as the next campaign.
Let's Build Something Worth Being Seen.
Have a business, personal brand or digital project that needs a clearer direction? Let's start with a conversation.